Infographics and technical illustrations offer an effective way of communicating complex concepts to your selected audience.

Juanita Franzi creates accurate technical illustrations for applications as diverse as aviation safety promotion, training material, tender documents, patent applications, product catalogues, technical brochures, directional maps and instruction manuals.
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Illustration Styles

Narrative illustrations explain the interaction of events or dynamics. Flightpath diagrams, for example, are used effectively by Juanita to explaining the sequence of events leading to an accident. These are popular for illustrating articles in both safety publications and historical magazines.
Cutaways, ghosting and exploded views are valuable techniques used to reveal hidden detail and technical features – an effective style for product brochures, catalogues and instruction manuals.
Charts, graphs and diagrams: Using illustrations and an imaginative approach can create dynamic visuals that capture attention more effectively than traditional charts and graphs. Juanita uses this method to create drawings to explain statistical and comparative information such as the evolution of engine efficiency, accident occurrence during various phases of flight, and comparative aircraft noise footprints.

Artwork for manufacturing

Laser cutting, etching, vinyl-cut, decal printing
With her experience in industrial design, Juanita is well equipped to create vector artworks for machine-cutting 2D elements and the artwork for screen print decals.
Past projects have included the template design for aircraft models used as table-features for a conference. They were created from laser-cut/etched interlocking Perspex components. Laser-etched backlit signage artwork and the creation of files for the production of adhesive vinyl as used for signage and aircraft graphics are all within Juanita’s experience.
Vector artwork is also used for the complex layered artwork required for screen-printed decal production. Juanita has produced decal artwork for several model kit companies and manufacturers of collectable models.